Technical skills and creative aptitude are tested as though competitors work for an ad agency. In addition to a written test, competitors recreate a given advertisement on the computer. Competitors are judged on their accuracy, proficiency with industry standard software and ability to meet the deadline. A creative portion involves the application of creative thinking and development of a design problem.
The SkillsUSA Illinois Championships follow the current edition of the SkillsUSA National Technical Standards. These are available to professional members (advisors and teachers) following membership registration.